According to MTV India associate vice president, head – content & programming Vikas Gupta, all MTV Webbed stories are based on true incidents that have happened with real people. With India ranking third in terms of prevalence of cyber abuse, it wasn’t difficult finding stories. “In fact, we are working together with the Cyber Crime Awareness Society (CCAS), which is helping us with the research. As the name suggests, the CCAS is an entity that works towards creating awareness about cyber safety. It conducts workshops, offers training programs, compiles case studies and also run a helpline,” he said.
MTV’s social campaign, MTV ACT, which strives to create awareness about social causes, has tied up with CCAS to drive cyber security awareness. MTV is hosting cyber safety awareness workshops in over 200 colleges across 10 cities to encourage students to surf smart. CCAS meanwhile is educating youngsters about apps and measures that can protect them from getting ‘webbed’ in everyday life.
Like season one, MTV India had earlier planned to air season two of MTV Webbed in September, however, the phenomenal response to season one made the network push ahead the dates of telecast.
Talking of the host of the show, Gupta says, “Kritika’s role is not going to be either preachy or detached. While she narrates the stories, she would also be playing the role of a friend and guide, providing tips on cyber safety and basically providing information for the youth to surf smart and stay safe. She will be empowering the youth to enjoy the internet in a secure manner. On the show, at the end of each episode, she will be joined by a cyber expert as well, who will provide easy tips and ideas on how the youth can ensure their own safety online.”
“Our stories are about teenagers who get into difficult situations because of the mistakes they commit online. The protagonists have to believably portray the trauma faced by the victims in order for us to honestly tell the story. Hence, casting plays a crucial role as these actors carry the show on their shoulders,” he adds.
The objective of MTV Webbed season 2 is to create awareness and empower the youth so they can avoid making mistakes that lead to disastrous situations. “With our focus clear, we exercise necessary caution while approaching each story. Hard hitting situations have to be portrayed honestly otherwise bringing out the severity becomes difficult. But yes, having said that, the viewers of MTV Webbed 2, fall in the age group of 12 to 25 years, so we have to be careful as to how graphic we can get. It’s a show that’s meant for all and everyone should and needs to be able to watch it,” says Gupta.
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