Wisdom of Life

Click fraud- The Dark side of online Advertisement

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 Click fraud is the dark side of online advertisement.

It occurs when a person (or an automated computer program) clicks on a pay-per-click advertisement. This is done for the purpose of generating a charge per click without having an actual interest in the ad’s content. Click fraud is done by companies to deplete their competitor's advertising budget or by websites to gain revenue. Some web sites pay people from remote places to make fraudulent clicks on an ad in order to inflate their customer's bills. Click bots can also be used for click fraud. These small pieces of code can be spread like viruses on many computers in order to generate clicks from different IP addresses. The most intelligent scams involve a malware that adopts a low profile and generates only a few clicks per computer in order to avoid detection. These bots are generally controlled remotely by the person who wishes to limit the clicks to ads that can generate areal profit.

Click fraud, is hard to detect in the beginning but can be spotted eventually. The reason is that sham-clicks increase an advertiser's pay-per-click fees but don't generate sales.

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Several marketers sued Facebook for click fraud last year. Facebook is arguing that the litigation should be dismissed because its contract with marketers provides that they must pay for all clicks, regardless of their validity. Contrary to plaintiffs' allegations, the contract does not require Facebook to police its website for all instances of click fraud nor does it limit Facebook's ability to collect fees generated by clicks on plaintiffs' advertisements.

PROTECTION TIPS:

•Click frauds are distracting when displayed on a website. Ensure you do not click on unnecessary links.
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•Viruses are sometimes an integral part of click frauds. Be careful.

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